Mar 11 2009
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“ The push comes as big-name publishers struggle against the commoditization of online advertising that’s slowing revenue growth in their digital operations. The proliferation of ad networks and the abundance of impressions have driven down ad prices.
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Top Web Publishers Pledge Bigger Ads
Sawickipedia: Big online publishers have to stop with the myth that the proliferation of ad networks has somehow caused the great decline in ad prices. Ad networks are not the boogie man laying waste to the online ad landscape. What has caused the decline in ad prices is the lack of meta data to help advertisers and publishers better differentiate their inventory. Without data to show that one impression is the equivalent of grade A organic sirloin beef it looks just pet food quality beef. The sooner big pubs embrance data, then the sooner they start making more money.
