“Along the way, here we are a 14-year-old Internet company that somehow got boring,” said Bartz, who said the company’s 6 percent operating margins were “pathetic” and “unacceptable.”
“Today is the beginning of a journey back to respect,” Bartz said.
Yahoo executives said the company would invest in editorial staff to produce more original features and tweak its online products to keep users on the site longer and boost advertising revenue.
Yahoo begins journey back to respect
Rafer sez:
Am I to interpret that Y! expects they can raise operating margins by adding more human editorial?
(via rafer)
That is exactly what I thought when reading that. Didn’t former CEO Terry Semel prove that Yahoo The Media Company was a bad idea?
(via caterpillarcowboy)
Sawickipedia: You both are missing the fact that the last refuge of high cpm’s is in branded content or high value original content. I agree the margins aren’t there but when you’ve got a salesperson’s mentality the focus isn’t on margin - it’s on high rate revenue.
